Assignment:
You will research the different ways that managers and leaders use communication to guide their organizations. Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not?
Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles in your assignment.
Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the public. Cook uses multiple channels to communicate with the audience, including a live face-toface discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook's message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether the message is an effective example of leadership. Explain whether you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective?