Problem
You have been asked to introduce Cheetos in Switzerland. Do a situation analysis in the form of SWOT to show why the company's product in Switzerland has strong market potential. Discuss economic, political, legal, cultural, specific market data and firm data (financial resources, managerial experience, product innovativeness) preferably on s comparative basis to support your choices. Demonstrate this product has high sales. Use at least 2 secondary sources. Explain the SWOT, rather than list as bullet points.