Discuss the following:
• Choose a global business form the following :
- Milk industry (in Australia and New Zealand)
- Car industry (especially Peugeot in China)
- On line retailing especially Alibaba vs Amazon
- Container shipping - Maersk)
- Woolworths and Coles operating overseas markets
- Organic food company trying to expand in international market
- Health and fitness company
- Any small to medium size company in Australia which is trying to expand
• Discussion on theory maximum
• This assignment is in report form with the following headings:
- Executive summary
- Apply "AAA" framework which includes Adaptation, Aggregation and Arbitrage
- Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)
- Diversification and Integration
- Competitive advantage
- Absolute advantage
• You must use References Harvard style
• Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page.
• To do well groups need to do a quality research and apply the above concepts from the subject.