Problem: There is a school of thought in sociology known as Value Conflict. Proponents of that school tend to view most social problems in society as being rooted in different interest groups with contradictory values. Values are at the root of what makes up a society; how can we resolve such deep divides especially considering we live in an information age where non-scientific and non-academic sources catered to our biases in the name of marketing on things like social media can lead to values based on things that are deeply believed but not factually true?