Assignment:
In Marketing research: Methodological foundations, Chapter 3: Applications and problems, Number 4, read the three situations: Scenario A, Scenario B, and Scenario C. For each scenario, identify and describe the following: the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems.
The paper must be two to three pages in length (not including the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. You must use at least two scholarly sources in addition to the textbook to support your claims.