Discussion Post: Compensatory Decision Making Bias
• Explain the difference between a compensatory decision rule and a noncompensatory decision rule. For each one, describe when consumers are most likely to use them.
• Discuss decision making based on variety-seeking needs.
• List and describe three biases in the judgement process.
• Discuss Equity theory in the context of post decision processes.
• Discuss the Zone of Acceptance.
• Define Heuristics. Compare and contrast the representativeness heuristic and the availability heuristic.
• Discuss the three different types of symbolic rituals.
• List and describe three forms of product disposition.
• Discuss the Characteristics of Special Possessions.
• Discussion Brand Loyalty in the context of low effort decision making.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.