Assignment:
See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (1) transferring skills/technology, (2) combining related value chain activities to achieve economy of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation.
OSI Restaurant Partners
- Outback Steakhouse
- Carrabba's Italian Grill
- Roy's Restaurant (Hawaiian fusion cuisine)
- Bonefish Grill (market-fresh fine seafood)
- Fleming's Prime Steakhouse & Wine Bar
- Lee Roy Selmon's (Southern comfort food).
- Cheeseburger in Paradise
- Blue Coral Seafood & Spirits (Fine seafood)
L'Oreal
- Maybelline, Lancome, Helena Rubinstein Kiehl's, Garner, and Shu Uemura cosmetics
- L'Oreal and Soft Sheen/Carson hair care products
- Redken, Matrix, L'Oreal Professional, and Kerastase Paris professional hair care and skin care products
- Ralph Lauren and Giorgio Armani fragrance
- Biotherm skincare products
- La Roche-Posay and Vichy Laboratories dermocosmetics
Johnson & Johnson
- Baby products (powder, shampoo, oil, lotion)
- Band-Aids and other first-aid products
- Women's health and personal care products (Stayfree, Carefree. Sure & Natural)
- Neutrogena and Aveeno skin care products
- Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)
- Prescription drugs
- Prosthetic and other medical devices
- Surgical and hospital products
- Acuvue contact lenses.