Assignment task: Please provide appropriate answers
Learning Outcomes:
1- Synthesize and critically evaluate the main conceptual strategy frameworks, using literature, undertaking research, and advancing scholarship.
2- Apply these frameworks appropriately to complex organisational situations in the context of improving strategic planning and competitive advantage.
3- Critically evaluate the complexity of strategic planning and management process and provide creative and innovation solutions where appropriate.
4- Synthesize and develop critical understanding of current issues and challenges in strategic management, using literature, undertaking research, and advancing scholarship.
Case Scenario:
You are the marketing manager of Hilton hotel group, a luxury hotel group in the world. The founders have decided that it is time to expand internationally and have asked you to make a strategy for internationalization. As the marketing manager, you are in charge of choosing the country where Hilton hotels could start their internationalization and make a market entry strategy.
This is the official website with all current hotels of the group (Hilton)
Assignment Tasks:
You are required to produce an academic report, in line with the learning outcomes of this module. These are outlined above. It is therefore essential that you support your findings and proposals with research from the body of strategic marketing management literature. As this is a level seven assignment, you are expected to show evidence of extensive reading, beyond the basic module materials. Your report should include the following:
1) A critical review of the market environment in the country you have chosen
2) A critical assessment of the internal analysis
3) A critical assessment of the entry market strategies, and how to standardize or adapt the marketing mix in the country that you have chosen.
4) Elaborate a marketing campaign to announce the opening of the brand in the new market