Read and watch the video case “Using Operations to Create Value at Crayola” from Operations Management Processes and supply and Chain and answer the following questions.
A. Discuss Crayola’s corporate and operations strategies.
B. Identify the competitive priorities each of Crayola’s five pillars of operational leadership addresses and explain each linkage. See Table 1.3 on page 12 of the textbook for competitive priorities.
C. Discuss opportunities and challenges to Crayola as it expands internationally.