Homework: You Be the Consultant- The Benefits of Premium Pricing
Instructions
Find the "You Be the Consultant" exercise in Chapter 11; "The Psychology of Pricing."
YOU BE THE CONSULTANT - The Benefits of Premium Pricing
1. Use the Internet to find examples of businesses that use these or other psychology-based pricing techniques and write a brief description of the company and its pricing strategy.
2. Why do many entrepreneurs underprice their goods and services, especially when they first get into the business? Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company.
Ensure you "discuss" and "describe" as required, providing a clear understanding of the material! You are graded on your critical thinking skills and understanding of the concepts.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Reference
Scarborough, N. M. (2019). Essentials of entrepreneurship and small business management (9th ed.). Upper Saddle River, NJ: Pearson. ISBN 13: 9780136879664.