Discuss concept of industry rivalry and threat of substitute


Question 1: Consider the concepts of Industry Rivalry and Threat of Substitute Products in Porter's Five Forces model.  Define both, identify the key difference between them.

Question 2: Imagine that you are setting up a small volume craft beer brewery business in Canada. List 1 of Porters five forces that would be high, and 1 which would be low, in each case explain why.

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