GOOGLE COMPANY RESEARCH PAPER
Research assignment/paper on Google Company folllowing two subheadings, promotion and competitive advantage. It is very important that you follow the instructions which is outlined in each paragraph. This will need done by tomorrow evening (06/05/2016) by 7:00 pm, eastern standard time. If you feel you can not complete this assignment by the required timeframe please do not contact me. I will file a dispute if you do not agree to the requirements!
Marketing Plan This week you will continue your comprehensive marketing plan researching the GOOGLE company that you researched in previous units.
Sub heading: Promotion This section will provide a comprehensive look at the promotional strategies of Google, Inc. Begin with a look at the promotional objectives or themes used by Google company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail.
Subheading: Competitive Advantage Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference . All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Promotion and Competitive Advantage in Promotion).