Discussion:
Choose a company's consumer based product for both genders and analyse the following:
1. Your group assignment is split your team and analyze the company.
2. One team should review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
3. The second team should analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
4. The two teams should now match their findings and write a summary report.
5. What has the company learned about market segments and market targets?
6. How do the two sections of the company Web site assist in its marketing efforts?
Example:
Nike the shoe giant has made great strides in market segmentation, customization, and customer relationship development. The result is that Nike is also a premier female shoe company. www.nike.com