Assignment:
Create a 3 page:
Introduction
- The section introduces your company/industry of choice - background, what are the changes, when did they take place? Thus, the introduction puts your paper within a context.
• Google to Waymo and history
• Why driverless vehicles
• Competition - briefly touch
• Change socially ready to trust in computers?
Body
- The section details the application of relevant topics to your company/industry of your choice. You are encouraged to use examples to illustrate your points.
Strategies used for
1. Four Markets for Waymo- internal and external concerns
o Ride sharing/taxi hailing
o Trucking/logistics
o Municipalities ensuring "last mile" transportation.
o Personal use cars
2. Collaboration with service and technology
o Avis and rental cars
o Intel and computer technology
3. Competition
o Tesla what they do different
o Uber- stolen technology will get you sued
o The other companies
Conclusion
- Based on what you have in the body of your paper, what are your views on the change management process and outcomes in the company/industry? What recommendations would you make to address the issues you identified? Thus, in this section you are answering the question so what? How does the information help anyone?