Discussion:
The Clover Valley Dairy Case Study
You are the manager of Clover Valley Dairy, which has no market research specialist. As manager, you must evaluate the situation of the company.
Create a 3 to 5 page reply to Charles Krieger's letter concerning market testing. Your reply should include answers to the three "Questions for Discussion" and should also explore the purpose of the research, definition of the problem, and the design of the study. Evaluation of the cost/value of the research should also be included.