The benefits of integrated Supply Chain organizations are well documented. Discuss challenges companies have in executing Sales and Operations Planning and achieving their performance measures. Why do the challenges exist if the benefits are so clear? Define at least two challenges and recommended actions to address them. Use at least two external research sources.
Develop a 2-3 page paper that examines the topic addressing all questions with at least 2 references and bibliography. The cover page, abstract and bibliography do not count to meeting the minimum number of pages.