Assignment:
Chapter: Crisis Management: Taking Action When Disaster Hits
Case Study: Mini- Case - Taco Bell Thanks You for Suing Them
Case Summary
1. In a narrative format, summarize the key facts and issues of the case.
2. Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case.
Case Analysis
3. Discuss two successful cases of organizations that managed a crisis successfully. What steps did they take to effectively manage the crisis? What criteria did you use to measure the success of their crisis management interventions? Compare their success to Taco Bell's. Were they more or less successful?
Application
4. Assume that you are the leader of the crisis management team (CMT) of a facility that has hazardous materials in storage for future use in manufacturing your products. Formulate a crisis management plan (CMP) that would prepare the facility and the organization for potential crises. Be specific and detailed in the development process.