Discussion:
Buyers' perceptions of a product and its price are an important influence on pricing. Value consciousness, price consciousness, and prestige sensitivity are three ways of describing these perceptions. Discuss how these characteristics influence the buying decision for one of the following products: a new house, an airline ticket, or an automobile.
You must Include relevant information--facts and/or opinions--from "expert" sources to support selections. Citations and references must be written in Harvard style of citation. Your paper should be about 500 words not counting title page and references.Use at least 3 to 5 credible references.