Homework: Leveraging Search Technologies
Google is the world's premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
Research an organization located in the Kingdom Saudi Arabia and discuss the following:
I. Introduction
i. What type of search engine technology is the company using?
ii. Discuss the benefits the company is gaining from using that technology.
iii. What sort of metrics does the company use to measure the success of the utilized search engine technology?
iv. What other metrics might the company consider using to measure the success of the utilized search engine technology?
v. Why other metrics might, the company consider using to measure the success of the utilized search engine technology?
II. Conclusion
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.