Problem
A. Research at least one ethical scandal of a company from the last 20 years. (Examples might be VW, HSBC, Enron, Boeing, Uber, Valeant Pharma. This should not be very hard to find; there are many examples.) Using the stakeholder theory, discuss how the circumstances of the scandal violated affected stakeholders. (Use each of the six categories.)
B. Discuss how using an ethical framework, such as a biblical worldview, can help marketers approach ethical dilemmas. Give an example. (For example, if you are a marketing manager for a tobacco company, consider how an the Christian worldview might frame your marketing decision-making.)
C. Discuss at least three challenges in global marketing.
D. [McDonald's around the World] Research how McDonald's operates around the world, especially with its varied food offerings. Identify at least 5 menu items available in other parts of the world that are not available in the US. Why does McDonald's vary their menus in different countries?
E. [McDonald's in India] McDonald's has a robust presence in India. What are some of the ethical considerations that McDonald's had to undertake when operating in India? (Hint: consider cultural and religious issues in India.)