Discuss and explain in detail the basics of marketing i e, researching, pricing, advertising etc..., as well as why and how to develop a marketing plan including identifying target markets, research methods, etc... Also include the "four Ps" and why and how to go global including benefits, strategies, barriers, and pitfalls? Support your post with evidence from the class text, material from an outside source or personal experience. Your response should be a few paragraphs.