Discuss and evaluate the companys marketing strategy, Marketing Management

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Discuss and evaluate the companys marketing strategy

Problem

Discover a marketing strategy of a foreign- affiliated company in the Japanese market that operates in the B-to-C category. The case may be about a company which is currently active in the Japanese market or one that has withdrawn from the market. Discuss and evaluate the company's marketing strategy. What do you think are/were the reasons for the company's success, struggles, or failure in Japan?

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