Assignment:
REQUIREMENTS
Analysis and recommendation of Japan only/no other country and no need of introduction (analysis: one page/recommendation: one page)
Analysis:
1. Beer industry in Japan
1. Consumer preferences, consumption rates in Japan
Position of Heineken within that industry in Japan
Subsidiaries owned in that country in Japan
Recommendations for Japan: (use the exhibits in the pdf files)
1. Premium beer/ import
1. High price point
Taste and quality specially made for Japan
Advertising/sponsor
Joint venture with local company
1. Low price beer(Rebrand)
Attachment:- Global branding and advertising.rar