Discuss all the types of retailers that distribute your


Air France

Describe the Air France's Place Strategy and Price Strategy.

1. Place Strategy

  • Discuss all the types of retailers that distribute your product and list any differences between countries.
  • Discuss any plans for non-traditional placement. Explain.

2. Price Strategy,

  • What is the 'price strategy' for your product? ie: Price Skimming, Loss Leader, Penetration, Prestige?
  • What are the price points within each country? List them in a chart or graph - can be placed in the appendix. Is the price reflective of the purchasing power within the country?

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Accounting Basics: Discuss all the types of retailers that distribute your
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