Assignment:
Nikki Williams was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Nikki was now under pressure to expand the customer base. Nikki had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change the way employees thought about the firm and the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
To affect the value system, Nikki will be working primarily with:
a. the legal-political dimension.
b. the sociocultural dimension.
c. the internal cultural dimension.
d. the economic dimension.
e. the external dimension.
Nikki could use the following to affect the corporate culture:
a. structured symbolic logic.
b. stories about political heroes.
c. stories about company officers, stressing a value.
d. stories about economic depression.
e. all of these.