Assignment:
Who is the target market you intend to reach? Complete the Target Market Persona
What are the specific marketing activities (tactics) for the campaign? How will you execute each tactic?
What materials will you require to execute the campaign (printed materials, email designs, copywriting or design work)?
What is the desired buyer response? How do you want the buyer to feel when he/she sees this campaign?
Offer/Call to Action: What do you want the prospect to do after seeing your campaign?
Follow up: How will you follow up on prospects who do take action?
How will you follow up on prospects who do not respond to the campaign?
What is the chronology and timing of the required action steps and dates for completion?
Attachment:- Purpose or Marketing Objective.rar