Assignment:
Marketing Plan Outline
1. Executive Summary
2. Company
2.1. Background
2.2. Mission
2.3. Vision
3. Industry
3.1. Description
3.2. Porter's Five Forces
3.2.1. Threat of New Entrants
3.2.2. Threat of Substitutes
3.2.3. Threat of Customer Bargaining Power
3.2.4. Threat of Supplier Bargaining Power
3.2.5. Intensity of Rivalry
4. Product
4.1. Background
4.2. General Description
4.3. Classification and Stage
5. Target Country
6. Situational Analysis
6.1. Macro-Environment
6.1.1. Cultural
6.1.2. Economic
6.1.3. Natural
6.1.4. Technological
6.1.5. Political/Legal
6.1.6. Consumer
6.2. Micro-Environment
6.2.1. Suppliers
6.2.2. Intermediaries
6.2.3. Competitors
6.2.4. Public
6.2.5. Customers
6.2.5.1. Characteristics
6.2.5.1.1. Cultural
6.2.5.1.2. Social
6.2.5.1.3. Personal
6.2.5.1.4. Psychological
6.2.5.2. Decision-Making
7. SWOT Analysis
8. Key Issues
9. Goals and Objectives
10. Research Methods
11. Marketing Strategy
11.1. Segmentation
11.1.1. Demographic
11.1.2. Geographic
11.1.3. Psychographic
11.1.4. Behavioral
11.2. Targeting
11.3. Differentiation
11.4. Branding
11.5. Positioning
12. Marketing Tactics / Action Plan
12.1. Product
12.2. Price
12.3. Distribution (Place)
12.4. Integrated Marketing Communications (Promotion)
13. Financial Projections
14. Implementation Controls
15. Summary