New Age Budgeting
Response to the following problem:
Manes.com is an Internet company that searches out job listings on corporate home pages, organizes them by type of job, and lists them so that individuals seeking jobs can see the kinds of jobs that are available. The Internet site is free to all users. Manes.com hopes that by providing a job-matching service, its site will attract substantial traffic, and advertisers will be willing to pay large sums of money to advertise. The company has a $20 million investment from a venture capitalist to get started but must provide budget projections to secure additional funding. Assume you are the controller for the company.
How would you go about forecasting revenues and preparing budgets and profit projections to show potential investors?