Solved: Discuss about mcdonald decision to create the brand mccafe, Microeconomics

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Discuss about mcdonald decision to create the brand mccafe

Assignment:

You read about McDonald's decision to create the brand McCafé. In this discussion, you will answer two questions. Why did McDonalds enter the market in light of the presence of major firms such as Starbucks and Dunkin' Donuts? Do you think this was a good economic decision? Please incorporate material from your response.

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Microeconomics: Discuss about mcdonald decision to create the brand mccafe

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