Discuss the below:
Economically, network media are accompanied by a form of commodification which, as we shall see, constitutes a parasitic reversal of the kind of commodification which typifies broadcast.
What parasitic reversal means?
Source: Communication Theory; Media, Technology and Society belonging to David Holmes
The economic interrelationship
A fourth continuity between the broadcast and network architectures is the way their economic logics presuppose each other. Economically, network media are accompanied by a form of commodification which, as we shall see, constitutes a parasitic reversal of the kind of commodification which typifies broadcast. The form of commodification which is peculiar to a first media age is intertwined with the ever-expanding dimensions of advertising