Discuss about advertising and communication


Assignment Problem: Think of a service company that provides integrated service marketing communications, other than Apple. Go to the services company's website and find the section where it posts its advertising and communication.  Is the Company's campaign as comprehensive and as integrated as those described in the opening vignette?  Why or why not? What should be added, changed, or deleted to improve the campaign?

Separately answer each questions above based on HCA531 course.

 

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Marketing Management: Discuss about advertising and communication
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