Discuss about a cadbury milk chocolate, Other Subject

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Discuss about a cadbury milk chocolate

Discussion:

1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?

2. Given this template of BCG, choose any 2 products ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.

Cadbury Milk Chocolate

Stars

Cadbury Yogurt Snacks

Question Marks

Cash Cows

Dogs

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