Assignment : Capstone
Select a publicly traded corporation for which you would like to work or are currently working.
Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (https://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Create an eight to ten (8-10) page paper in which you:
1. Determine the impact of the company's mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the company.
3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.
10. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment should follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references should follow APA or school-specific format
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are excluded in the required page length.
Assignment : Important information
Question 1:
Determine the impact of the company's mission, vision, and primary stakeholders on its overall success.
The answer should include the company's specific vision/mission statements and the impact of the primary stakeholders (review the three categories) on the company's success. **
Question 2:
Analyze the five (5) forces of competition to determine how they impact the company.
The answer should include an analysis of all 5 forces and their impact on the selected company. **
Question 3:
Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
Your answer should include a specific SWOT analysis. (Answer should be in fully developed paragraphs.
Question 4:
Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Your answer should include a specific SWOT analysis. (Answer should be in fully developed paragraphs.
Question 5:
Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
SPECIFIC strategies should be discussed and applied to the selected company. **
Question 6:
Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
The communication plan should address how the strategies discussed in question 5 will be communicated to ALL stakeholders mentioned on
Question 7:
Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
Internal corporate governance tools listed on page 295. SPECIFIC corporate governance tools and their effectiveness should be discussed as they apply to the selected company. **
Question 8:
Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
Evaluate the top-level leadership of the selected company. The answer should name the CEO and specifically discuss the actions of the CEO and top-level managers. **
Question 9:
Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.