Assignment: Product Development
Write a three to four pages paper in which you:
i. Justify the purpose of the selected health care establishments' product(s) / service (s) and their associated life cycle(s).
ii. Suggest one strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one benefit of portfolio analysis and providing two examples that display differential advantages.
iii. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
iv. Outline a survey to capture patients' expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.