Discuss a new product you wish to launch


Problem: Discuss a new product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreements have been signed, this venue provides a unique opportunity to share ideas with peers about your product.

What product, good, or service will you be working with? Provide details about the company and its products. (Remember that you will be working with the company for the next 5 weeks)

Give advice to at least two other participants. You may have some great ideas that can help another individual or perhaps there are some questions you need to be ask about a product.

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Marketing Management: Discuss a new product you wish to launch
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