Problem
Bad Writing Costs Businesses Billions
Think about it. You start your day wading through first-draft emails from colleagues who fail to come to the point. You consume reports that do not make clear what is happening or what your management should do about it. The websites, marketing materials, and press releases from your suppliers are filled with jargon and meaningless superlatives. Poor writing creates a drag on everything you do. It functions like a tax, sapping your profits. It is imperative that in everything you write, treat the reader's time as more valuable than your own. To embrace it means that every time you send an email or write a document, you must take a moment to structure it for maximum readability and meaning. It is also necessary to recognize that everybody reads on a screen now- either a smartphone or a computer screen. That reduces attention spans and concentration, which in turn demands a radical rethink of the way you communicate in writing. In this environment, brevity must become a core value. Regardless of what you write, the title or subject line and the first two sentences must carry the payload. People use jargon to impress other people-but for each person you impress, many others are just confused. Clear, plain language communicates better, is easier to consume, and is more likely to get its point across to more people. Along with clarity, brevity, and plain language, a disciplined and coherent review process goes a long way toward improving the quality of the documents we are struggling to get meaning from. Embracing clear, pointed, and direct writing is important and we should all commit to that. Answer ALL questions in this section.
Task
According to the extract, for every time an email or document is being written, a moment should be taken to structure it for maximum readability and meaning. As the marketing manager of Healthy Lifestyle Fitness centre, craft a persuasive message using the AIDA model to encourage people to patronise the centre. The centre provides services such as spinning classes, yoga, martial arts, dance routines, cardiovascular exercises, weight training and swimming.