Assignment
Primary Task Response: Write 400 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas:
Part 1
Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article (https://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232)to frame this week's discussion. Complete the following:
1) Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
2) Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
3) Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
Part 2: Based on the first initial of your last name:
• First initial M-Z: provide an argument ‘FOR' the success of the fast-food franchise's competitors. Submit your position by posting in the Unit 2 Debate forum, under the ‘FOR' topic.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Reference
Berger, S. (2015, June 30). Best restaurants in USA: Chick-Fil-A trumps competition, McDonald's falls out of favor. Retrieved from the International Business Times Web site: https://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232.