Assignment Instructions:
This assignment utilizes a case depicting a real-life situation of which you will conduct a detailed case analysis. This will involve reading the provided case, researching the company, identifying a problem/challenge and compiling three to five potential alternatives that could solve the problem. Finally, you will conduct additional research in order to determine which of the alternatives you will recommend, including your rationale and supporting research.
First, read the case study: "IBM at the Crossroads" found beneath the Unit IV Study Guide on the Unit IV homepage. You will use the Case Analysis Template to construct this assignment. This analysis should include the use of the CSU Online Library to provide supporting documentation as well as the financial statements of the organization.
It is expected that a minimum of three managerial tools be used including (but not exclusively) political, economic, sociocultural, technological, ecological, and legal (PESTEL), strengths, weaknesses, opportunities, and threats (SWOT), Porter's Five Forces, balanced scorecard, gap analysis, root cause analysis and/or McKinsey 7-S Model. These tools are explained within the Unit I and Unit II lessons of this course and could be presented within the analysis in table format.
Your finished case study must be at least five pages in length. Including in-text citations and references for all sources that are used. Utilization of the provided template will guide you through the case analysis process.