Problem:
Company name: Hampton Ship Building company
Product: personal recreational motorized boats, Eco-friendly
Approach Model: Entrepreneurial
Question 1: Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response:
Question 2: What specific channels would you use to get the word out to potential customers?
Question 3: How would you plan to capture the market share you have promised to your CEO? Explain the target market, message, the mediums you would use, their costs, and so forth.