Discovery statement in this chapter you learned that


Question: JOURNALING FOR SUCCESS

Discovery statement: In this chapter you learned that retailers are marketing intermediaries and part of the distribution channel.

Assignment: 1. Thinking about brick-and-mortar retail stores, in which store have you had your most enjoyable shopping experience? Describe this retail store.

2. Discuss this shopping experience and why it was such a great shopping experience.

3. At what brick-and-mortar store did you have your worst experience? Describe this store.

4. Discuss this worst shopping experience and be sure to mention the reasons why this shopping experience was the worst one for you.

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Management Theories: Discovery statement in this chapter you learned that
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