Problem: Discover how the Internet is affecting global marketing. Simply creating a Web site can open the door for international sales. International carriers, like UPS, can help solve logistics problems. Language translation software can help an e-commerce business become multilingual. Yet cultural differences and old-line rules, regulations, and taxes hinder rapid development of e-commerce in many countries
Questions: 1. Describe how "going global" via the Internet presents opportunities and challenges.
2. Give several examples of how culture may hinder "going global" via the Internet.