Disadvantages of direct marketing does scenario highlight, Accounting Basics

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Disadvantages of direct marketing does scenario highlight

Question: Akira utilizes direct-response ads on TV, but they yield a lower-than-expected number of orders. A follow-up study of people who saw the ad revealed that they associate direct-response ads on TV with lower-priced products and low-budget ads. Which of the following disadvantages of direct marketing does the scenario highlight? Question options: content support Do Not Call lists accuracy rising costs image

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Accounting Basics: Disadvantages of direct marketing does scenario highlight

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