Director of marketing research


Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of a new toothpaste package. She plans to use a 80% confidence interval estimate of the proportion of households which prefer the new packages; she will accept a 0.05 error. Previous studies indicate that new packaging has an approximately 70% acceptance rate. The sample size should be at least

a. 108

b. 138

c. 271

d. 405

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Basic Statistics: Director of marketing research
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