Directions: The start-up that you've worked for since it began is becoming a publically-traded company. Your CEO asks you to design the company's new Total Rewards package with the objective of attracting and retaining the best talent. Step 1 First, conduct some background research on best practices in benefits design. For example, you might start by performing a keyword search for "best practices" in an HR journal such as Benefits Quarterly. You can also learn more about what companies with high employee satisfaction do, starting with the information in Fortune's "100 Best Companies to Work For" or Business Insider's "18 of the Best Perks at Top Employers," by Melissa Stanger. Step 2 Write a 2-page memo in which you summarize your recommendations for your company's Total Rewards package. Describe in detail both discretionary and non-discretionary benefits. For example, beyond simply stating that you will offer health insurance (which is required by law anyway), explain the options you will offer to employees and how they will be a selling point in job negotiations. Prove that each non-discretionary benefit you suggest is worth the extra money: back your recommendation up with the research you did in Step 1. This part of the assignment should be done as a professional memo.