Directing (leading)
This is the function concerned with influencing organizational members to carry out their assigned roles and activities. This function includes motivation, leadership, communication and co-ordination. Motivation involves finding the incentives that satisfy the needs of employees and cause them to enthusiastically pursue organizational goals.
- Leadership means the ability to influence the behaviour of other people to follow certain directions.
- Communications is the process of gathering and transmitting information from and to all levels of the organization.
- Coordination is the process by which the activities of organizational members are integrated to achieve goals most efficiently.