Direct-to-consumer advertising for pharmaceuticals is a, Operation Management

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Direct-to-consumer advertising for pharmaceuticals is a

Direct-to-consumer advertising for pharmaceuticals is a pull strategy designed to get consumers to ask their doctors to prescribe certain medications. What are the pros and cons of this practice? Are there always pros and cons to a pull strategy? What might the pros and cons be for a push strategy involving pharmaceuticals?

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Operation Management: Direct-to-consumer advertising for pharmaceuticals is a

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