Question 1. Please assist with the following scenario-if a consumer is watching an infomercial late at night for a new exercise machine that promises to melt inches in seconds. Why would this type of this direct-response ad work and how would advertisers measure actual sales generated? Please take in consideration the time the commercial is aired.
Question 2. Also, please explain the differece between a direct headline and an indirect headline and when each of them would be used.