Direct contact with customers if a firm is in direct, Marketing Management

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Direct contact with customers if a firm is in direct

Chapter 10- Direct contact with customers If a firm is in direct contact with its customers, it is more aware of changes in customer attitudes.

It is in a better position to adjust its marketing mix quickly because there is no need to convince other channel members to help.

If a product needs an aggressive selling effort or special technical service, the marketing manager can ensure that salespeople receive the necessary training and motivation. Agree? and Why?

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