Digital marketing options for your division: Discuss the decision to shift all or a portion of a division's promotional budget to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
Digital media impact: How would the addition of digital media options influence the division's overall promotional plan?
Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
Monitor digital media: How would an owner monitor effectiveness and adjust his strategy based on the division's goals?