Diffusion of innovation and success of new product


Diffusion of Innovation/Success of New Product

You will choose a product or service that is recently introduced or will be introduced in near future. The assignment is to predict the success of the new product based on those five factors: relative advantage, communicability, compatibility, complexity, and observability.

Ex: VR
Page limited: 2 pages
Diffusion of Innovation/Success of New Product

You will choose a product or service that is recently introduced or will be introduced in near future. The assignment is to predict the success of the new product based on those five factors: relative advantage, communicability, compatibility, complexity, and observability.

Ex: VR
Page limited: 2 pages.

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Marketing Management: Diffusion of innovation and success of new product
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